Abigail's coupon book. $1 at Target.

Abigail’s coupon book. $1 at Target.

I love coupons. I love the thrill of the savings. All of my friends and family members know this. I rarely go anywhere or do anything without checking for a coupon first.

In fact, when my husband and I first met, he was in the process of ordering something online. I asked if he had a coupon code. “What’s that?” he asked. “We have some work to do,” I thought. (Sure enough, he found a coupon code for 30% off. He’s never looked back.)

So this got me thinking about couponing. I found some interested facts here, including:

  • 80.6% of consumers in a Valassis study reported using coupons regularly.
  • Moms are roughly twice as likely to search for coupons online as other categories of women.
  • 96.8 million adult Internet users will use online coupons in 2013.
  • Every hour spent couponing in 2011 is worth an estimated $100.

I’m not an extreme-couponer, with binders of coupons and thousands of boxes of cereal stashed in my basement. I simply look at our local ads each week when making our meal menu, plan accordingly based on sales and then look for coupons.

As a side note, another interesting point in the article is in regards to income. To my surprise, a majority of the “super heavy” and “enthusiasts” have a household income of more than $70,000 per year. So, how did they get some of their wealth? Couponing, perhaps?

Do you coupon?