Objectives

For nine “business days,” I’m blogging about my transition from the corporate world to full-time, at home, mommy-hood … with some baking and freelance writing on the side. So join me, won’t you?

Day 1:

Corporate world: I worked in a marketing department. I developed communication plans, helped choose writing and design vendors, and managed budgets. So, planning, execution and tracking kinds of things.

Mommy-hood: I’m developing communication with my daughter, helping her choose playmates and books. So planning, execution and tracking kinds of things.

Each marketing/communication plan begins with a goal or objective, right? My daughter is finishing up at daycare this week, so what’s my objective?

Here’s a specific and strong one with a time-frame: Finish my itemized list of things to do around here that take three times as long with her around this week.

I made that sound bad, didn’t I? Hey, parents of young kids, you know what I mean. Things that normally take 15 minutes take 45 minutes with a young’un.

Anyway … I have an aggressive list this week. But like any good marketing/communication plan, I broke it into tactics with dates, estimated timing and measuring success. For example: today — prep taxes for appointment (yuck), two hours. Update wills (double yuck), one hour.

Measurement … did I finish those two tasks? Yes! Now I’m not measuring open rates or clicks to a website like in marketing, but my measurement included just crossing it off my list.

Oh, and one of the other things on my list today was to write this blog. Check.